Beth Comstock’s mission is to understand what’s next, navigate change and help people and organizations do the same.
She built a career from storyteller to chief marketer to GE Vice Chair. In nearly three decades at GE, she led efforts to accelerate new growth and innovation. She initiated GE’s digital and clean energy transformations and led the creation of Current, an intelligent environment startup, and GE Ventures. As President of Integrated media at NBC Universal she oversaw the creation of hulu.com. She is a director at Nike and trustee of the National Geographic Society. She is the author of “Imagine it Forward.”